Fractional CMO · Performance · RevOps

I build revenue operating systems for growth-stage companies, not disconnected marketing services. Strategy, performance marketing, CRM, automation, and attribution, wired into one chain so every dollar of spend ties back to pipeline a CFO would trust.

I speak in CAC, LTV, pipeline, and margin. Not likes, reach, or impressions.

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Rahul D Sarker
Location
Kolkata, working globally

The problem most growth-stage companies have.

Most growth-stage companies between $1M and $15M ARR have the same structural problem. They have a marketing team, or three agencies, or both, and none of them are talking to each other. The Meta agency does not know what the Google agency is running. The CRM was set up in a weekend and abandoned. Nobody can answer which channel produced which closed deal.

The result is a business spending $4K–$25K per month on marketing with no reliable answer to the most basic question: what is it producing?

This is not a capability problem. It is a structural problem. The solution is not another agency. It is a senior operator who owns the entire chain, strategy, execution, and the systems that connect them, and is accountable to a revenue number, not a channel metric.

One person. One chain. One number. No handoff loss between the person who set the strategy and the person running the campaigns.

  • Disconnected vendors

    Three agencies, no unified strategy, no one owning the number.

    Closed by Fractional CMO leadership that ties strategy to execution to systems in one accountable relationship.

  • Strategy without execution

    A beautiful GTM deck with no operator to implement it.

    Closed by hands-on performance marketing across Meta, Google, and LinkedIn run by the same person who wrote the plan.

  • Execution without systems

    Campaigns running, CRM abandoned, attribution missing.

    Closed by RevOps and automation that wires spend to pipeline, one attribution chain from GTM through GA4 through CRM to a Looker dashboard the CFO trusts.

What the engagement actually looks like.

Three layers. One operator. Built to compound even after the engagement ends.

Fractional CMO leadership

Strategy

GTM planning, revenue roadmaps, positioning, and team direction. The C-suite marketing perspective most growth-stage companies do not have above a single hire. I join leadership meetings, set the revenue strategy, own the channel mix, and make the budget decisions a CMO would make, on a fractional basis that matches where you are in your growth.

GTM strategy · Revenue roadmap · Positioning · Channel strategy · Team direction · Board reportingExplore Performance marketing across every channel

Execution

Campaigns built and managed across Meta, Google, LinkedIn, and YouTube, by the same operator who set the strategy. No handoff loss. The CAPI is implemented correctly. The campaign structure reflects the sales funnel. The creative brief comes from an understanding of what the algorithm needs, not what looks good in a deck.

Meta Ads & CAPI · Google Ads · LinkedIn Ads · YouTube Ads · Remarketing · EcommerceExplore RevOps & automation infrastructure

Systems

Attribution, CRM, and automation that tie every rupee of spend to pipeline. A properly implemented CRM where your team actually logs deals. A Looker dashboard where the CEO and CFO read from the same number. A lead nurture sequence that converts cold leads into pipeline without rep intervention. Infrastructure that compounds.

HubSpot / Zoho / Salesforce · GTM → GA4 → CRM · Looker dashboards · WhatsApp automation · Email sequences · RevOpsExplore

How an engagement runs.

Every engagement follows the same four-phase structure. Tight scope, fixed outcomes, documented handover.

  1. 01

    Two-week diagnostic

    Embed

    I spend two weeks inside the business. Every channel, every tool, every number. The goal is to find the one constraint holding back revenue: the broken attribution, the misaligned CRM, the campaign structure running on bad signal. The diagnostic produces a clear brief before a single structural change is made.

  2. 02

    The operating system on paper

    Architect

    GTM plan, channel strategy, attribution design, and RevOps blueprint. Every decision about where to spend, what to build, and how to measure it is agreed in writing before execution begins. It prevents the most expensive outcome in marketing: executing the wrong plan very efficiently.

  3. 03

    Campaigns live, systems built

    Execute

    Performance campaigns across Meta, Google, and LinkedIn run by the same operator who designed the strategy. CAPI implemented. CRM configured. Automation workflows built. Attribution chain connected. This is where the architecture becomes measurable, and measurable means improvable.

  4. 04

    Infrastructure that runs without me

    Hand over

    CRM workflows documented. Dashboards built. SOPs written. Automation tested. A revenue system your team can operate, your management can read from, and your next hire can inherit, without me in the room. The engagement ends. The infrastructure does not.

State the number, or do not make the claim.

A selection of outcomes from client engagements. Real numbers, not projections.

Read the full case studies
  • ↓42%CPL reduction in 60 daysSeries A SaaS, after CAPI rebuild and campaign restructure
  • 4.8×Blended ROASD2C brand, post attribution chain and audience rebuild
  • ₹3.2CrPipeline influencedB2B EdTech, Fractional CMO + RevOps engagement, 6 months
  • 6%Signal loss (from 38%)Series A SaaS, after server-side CAPI implementation
  • < 3moCAC payback achievedPropTech marketplace, paid acquisition rebuilt around margin
  • ₹18L/moSpend reallocated to ROAS-positive cohortsD2C, after unified attribution exposed the losing channels

Industries I work in.

Each industry page breaks down the specific problems, approach, and deliverables for that vertical.

The tools I work in every day.

Listed because the depth in each tool is where the quality difference shows up in execution.

Paid Media

Meta Ads (CAPI) · Google Ads · LinkedIn Ads · YouTube Ads · Performance Max · Advantage+

Attribution & Analytics

Google Tag Manager · GA4 · Server-Side GTM · Looker Studio · Enhanced Conversions · Offline Conversion Import

CRM & Automation

HubSpot · Zoho CRM · Salesforce · Bigin · Pardot · Klaviyo

Marketing Automation

WhatsApp Business API · Email Sequences · Lead Nurturing · Customer Journey · Sales Cadences · Zapier / Make

How the practice was built.

Field work since 2012, not credentials. Built in client engagements, on WordCamp stages, and in attribution audits nobody wanted to read but everybody needed.

  1. 2015

    Joined the WordPress community. First contribution. First meetup. The start of a decade of community work that ran parallel to everything else.

  2. 2016–17

    Began building seriously in digital marketing, performance campaigns, attribution systems, and the early versions of what would become a Revenue Operations practice.

  3. 2018

    First Fractional CMO engagement. The realisation that the most leverage came not from running one channel well but from owning the entire revenue chain from strategy through execution through systems.

  4. 2019

    Spoke at five WordCamps in one year, Kolkata, Kathmandu, Nagpur, Bharatpur, Ahmedabad. Co-organized WordCamp Kolkata 2019. The community work scales up.

  5. 2020

    Spoke at WordCamp Kent, US and WordCamp Butwal. Organized WordCamp India 2020 and do_action India 2020, both going fully virtual during COVID. WordPress.tv table lead at WordCamp Europe 2021.

  6. 2021

    Lead organizer of WordCamp Kolkata 2022, the largest Bengali WordPress event to date. WordPress.tv Team contributor. Published Simple Customer CRM plugin on WordPress.org.

  7. 2022

    Spoke at WordCamp Nepal and WordCamp Asia. CAPI and server-side tracking become a core competency as iOS 14 reshapes the entire paid media landscape.

  8. 2023

    Full RevOps practice formalised, CRM implementation, attribution infrastructure, and sales automation as a complete service alongside performance marketing. Spoke at WordCamp Nagpur and Udaipur.

  9. 2024–25

    Scaled the practice to cover 11 paid media channels, 7 CRM platforms, and 7 marketing automation specialisations. Spoke at four WordCamps in 2025. Organized WordCamp Kolhapur 2026.

WordPress community

A decade of giving back.

I joined the WordPress community in December 2015. Speaking at WordCamps has been a consistent thread alongside the consulting practice, from regional events in India to international conferences in the US, Nepal, and across Asia, mostly on digital marketing, revenue systems, and growth strategy for WordPress product companies and agencies.

Lead organizer of WordCamp Kolkata 2022, the largest Bengali WordPress event to date. WordPress.tv table lead at WordCamp Europe 2021, WordCamp Asia 2023, and WordCamp Asia 2026. Bengali Translation Editor. Published the Simple Customer CRM plugin on WordPress.org.

  • 17WordCamp talks
  • 11Events organized
  • 4Countries
  • 10+Years in community
Full community record
  • 2025

    WordCamp Kolhapur · WordCamp Kolkata · WordCamp Bharatpur · WordCamp Surat

  • 2023

    WordCamp Nagpur · WordCamp Udaipur

  • 2022

    WordCamp Nepal · WordCamp Asia

  • 2021

    WordFest Online

  • 2020

    WordCamp Butwal · WordCamp Kent, US

  • 2019

    WordCamp Kolkata · WordCamp Kathmandu · WordCamp Nagpur · WordCamp Bharatpur · WordCamp Ahmedabad

Who this engagement is right for.

  • Growth-stage companies between $1M and $15M ARR spending $25K+ monthly on marketing and not certain what it is producing.
  • Founders and CEOs who have tried one or more agencies and found the channel-level reporting does not translate into business outcomes they can act on.
  • Companies where the pipeline review involves reconciling different numbers from different sources, and nobody is confident which number is real.
  • Marketing teams that need senior strategic leadership without the commitment of a full-time CMO hire at $150K+ per year.
  • Businesses where the CRM is technically live but practically unused, and deals are still tracked in WhatsApp groups and spreadsheets.
  • D2C, SaaS, B2B, real estate, and healthcare companies with significant paid media spend and limited attribution between spend and revenue.
  • Businesses preparing for a Series A or B who need clean attribution data, a reliable CRM, and a revenue system that holds up to investor scrutiny.

Not the right fit if:

  • You are looking for an agency that runs ads and sends a weekly report. This is not that.
  • You are pre-revenue or pre-product-market-fit. Paid advertising amplifies product strength, it cannot substitute for it.
  • You want an execution vendor without strategic ownership. I take accountability for the revenue number, which needs real access to data, team, and decisions.
  • Your business is below $5K/month in marketing spend. The infrastructure investment does not yet make economic sense at that scale.

WordCamp Asia · 2023

Watch Rahul speak.

Building WordPress communities in your country

How to start and grow a WordPress community in your country, from local meetups to organising WordCamps with volunteers.

More talks and workshops →

The senior marketing layer you have been missing.

If the revenue chain is broken somewhere between strategy and systems, book a 30-minute diagnostic call. I will tell you where the constraint is before you commit to anything.

It starts with a 30-minute call. Pick a time below.

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