Case Studies: Performance Marketing, RevOps

10 documented engagements

Revenue-system engagements with real before-and-after outcomes. Attribution chains, RevOps builds, performance restructures, and Fractional CMO programmes, measured from first spend to closed pipeline.

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Featured engagementB2B SaaS · Series A↓42%Cost per lead, 60 days4.8×Blended ROAS₹3.2CrPipeline influenced6%Signal loss (was 38%)Read the case study →

All engagements 10

↓42%Cost per lead in 60 daysB2B SaaS · Series AHR-tech platform, ₹18Cr ARR, 60-person teamFractional CMO + RevOps · 6 months
4.3×True ROAS (was 1.8×)D2C · Skincare & BeautyDirect-to-consumer skincare brand, ₹4Cr/month revenuePerformance Marketing + Attribution · 3 months
↓51%CAC across all product linesEdTech · B2B + B2CUpskilling marketplace, 3 product lines, ₹12Cr ARRFractional CMO · 7 months
23%MQL→SQL rate (was 8%)HR Tech SaaS · B2BHR compliance SaaS, 150 customers, ₹9Cr ARRRevOps Build · 5 months
<3 moCAC payback (was 14 months)PropTech · MarketplaceReal estate marketplace, ₹28Cr GMV/monthPerformance Marketing + RevOps · 5 monthsBeforeGoogle Ads CAC of ₹12,000 per acquisition against a 14-month payback period, the business was economically underwater on every acquisition for over a year before recovering.ApproachBuilt a CRM-to-ad-platform feedback loop: tagged every closed transaction in the CRM with source campaign and ad group, then fed transaction values (not just lead counts) back into Google as offline conversions via GTM.
3.8×Blended ROAS (was 2.1×)D2C · Wellness & NutritionHealth supplement brand, ₹6.5Cr/month GMVFractional CMO + Performance + RevOps · 8 months
₹8L/moRecovered from "zero-ROI" channelsB2B SaaS · LogisticsSupply chain visibility SaaS, 80 customers, ₹14Cr ARRRevOps + Attribution · 4 monthsBeforeSales team attributing 90% of closed-won deals to "referral" in Salesforce because UTM parameters weren't being captured and passed through to the CRM, the default attribution model was whoever spoke to the prospect last.ApproachUTM hygiene audit first: found that UTMs were being captured in GA4 but not passed to Salesforce because the HubSpot-to-Salesforce sync wasn't mapping the UTM fields.
11 minSpeed-to-lead (was 4.2 hrs)FinTech · Consumer LendingPersonal lending platform, ₹40Cr monthly disbursementsAutomation + RevOps · 3 months
₹5.7CrPipeline in 9 months from zeroB2B SaaS · Developer ToolsDevOps tooling startup, pre-Series A, founder-led salesFractional CMO · 9 months
8.7/10Signal quality (was 3.1)D2C · FMCG & Packaged FoodsDirect-to-consumer food brand, ₹3.2Cr/month GMVAttribution + Performance · 2.5 months

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All engagements 10

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