Marketing &amp; revenue calculators.

ROAS

Turn ad spend and revenue into ROAS, and the ROAS you actually need to break even.

LTV : CAC

Model customer lifetime value against acquisition cost, with payback period.

Ad Spend Waste

See how much of your monthly ad budget leaks to fraud and broken tracking.

Pipeline Leak

Find the stage where your pipeline is bleeding the most deals.

CRM ROI

Weigh a CRM’s subscription and setup cost against the win-rate lift it buys.

MQL Calculator

Turn traffic and conversion rates into MQL volume and cost per MQL.

GTM Audit Score

Score your GTM container health across the 8 things a real audit checks.

In-House vs Fractional

Compare the true loaded cost of a full-time CMO against a fractional one.

A/B Significance

Check whether your A/B test winner is real or just random noise.

Magic Number

Measure how efficiently sales & marketing spend turns into new ARR.

ARR Multiples

See what your ARR is worth at conservative, market and premium multiples.

MRR → ARR

Annualize monthly recurring revenue into ARR, with a 12-month run-rate projection.

CPL / CPA

Cost per lead, cost per acquisition, and the true cost behind your funnel.

Planning

Budget

Size a marketing budget against revenue and growth posture.

Funnel

Conversion rate now, and the traffic you need to hit a target.

ROAS → MER

Turn platform-reported ROAS into your true blended marketing efficiency ratio.

PPC Click Volume

Forecast the clicks and conversions a budget buys at your target CPC.

Creative Fatigue

Predict the day frequency tips into rising, penalty CPMs, before CPA climbs.

CPA→CAC Scale

Model how CPA inflates as you double and triple spend, budgets never scale linearly.

Retargeting Pool

Size your addressable retargeting audience from traffic, window and match rate.

Margin Protector

Find the maximum CPA you can pay and still hit your target profit margin.

Impression Share

Quantify the pipeline you lose to budget and bid-limited impression share.

Channel Allocator

Get a Google / Meta / LinkedIn budget split matched to your contract size.

LinkedIn Threshold

Check whether your contract value justifies premium B2B LinkedIn CPCs.

Seasonal CPM

Project holiday and peak-season CPM inflation before it eats your margin.

Micro-Budget Check

Find out if a small budget can log enough conversions to train the algorithm.

Search IS Value

Translate lost search impression share into missed clicks, leads and revenue.

Lookalike Pool

Estimate addressable reach when scaling lookalike audiences by market.

Frequency Risk

Grade your impressions-per-user against safe, caution and fatigue thresholds.

Ad Match Auditor

Score message match between your ad and landing page to cut wasted clicks.

UTM Generator

Build clean, consistent UTM links and catch the errors that break analytics.

Intent Tier Grader

Sort a keyword list into transactional vs. research intent, and where to spend.

Test Duration

Know how many days a creative test needs before you can trust the result.

Blended Attribution

Correct platform over-reporting into a true blended ROAS you can bank on.

Pipeline Velocity

Turn deals, win rate, ACV and cycle length into revenue per day.

Routing Delay Cost

Price the pipeline you lose every minute you wait to follow up.

CRM Cleanup ROI

Value the selling hours you reclaim by fixing dirty CRM data.

SDR Capacity

Set the lead load per rep before follow-up quality falls apart.

MQL→SQL Gap

Measure the marketing budget wasted on leads sales rejects.

Lead Scoring

Combine fit and behavior into a score and a routing decision.

Lead Grading

Grade a lead A–F on firmographic fit alone, the classic grading matrix.

Form Friction

See the leads you lose for every extra field on your form.

Stack Duplication

Estimate the SaaS spend wasted on overlapping tools.

Cycle Length

Project close timelines from stakeholders and compliance steps.

No-Show Restorer

Value the pipeline you recover by cutting demo no-shows.

Support Routing

Link slow support response to the churn and revenue it costs.

Hand-off Friction

Grade your SDR-to-AE hand-off and price the deals it leaks.

RevOps Maturity

Score your revenue operations across five maturity dimensions.

Cross-Sell Upside

Size the expansion revenue hiding in your current customer base.

Enrichment Value

Compare hours lost to manual research against an enrichment tool.

Renewals Health

Grade renewal risk 90 days out and value the ARR on the line.

Commission Tiers

Model base and accelerator payouts against attainment and margin.

Data Drift

Estimate how much of your database has decayed and gone stale.

Redline Duration

Predict legal redline time and the deals it risks slipping.

Runway Extension

See how many extra months of runway an efficiency gain buys you.

TAM Estimator

Build a bottom-up TAM, SAM and SOM from company counts and ACV.

Brand vs Performance

Split budget between brand and performance for your growth stage.

PMF Grader

Grade real PMF signals before you pour fuel on the fire.

Expansion Matrix

See how monthly expansion compounds ARR over one, two and three years.

ICE Prioritization

Rank growth ideas by Impact, Confidence and Ease, and kill the noise.

Pricing Elasticity

Model how a price change moves volume, revenue and gross profit.

Burn to Break-even

Find the month you hit break-even and the cash it takes to get there.

Agency BS Detector

Grade an agency proposal on substance vs. vanity-metric theatre.

Competitor Ad Spend

Estimate a rival's ad spend from share-of-voice against your own.

LTV Multiplier

See how a small retention gain multiplies customer lifetime value.

Channel Saturation

Predict when a channel's rising costs push it past profitability.

PLG Feasibility

Grade whether your product can actually carry a self-serve motion.

Hiring Sequence

Get the right next marketing hires for your current revenue band.

Bootstrap vs Venture

Compare the founder payout of bootstrapping vs. raising and diluting.

Market Prioritization

Score a new-country expansion on size, ease, competition and risk.

Goal Back-Calculator

Reverse a revenue goal into the traffic and leads it actually requires.

Organic Traffic Value

Price your organic traffic as the paid-ad spend it would replace.

Pivot Risk Grader

Grade the risk of moving upmarket from SMB into enterprise.

Page Speed Leak

Turn slow load times into the sales you are quietly losing.

Above-the-Fold

Grade whether your hero explains what you do in three seconds.

Micro-Conversion Value

Assign a dollar proxy value to downloads, signups and other early actions.

Cart Abandonment

Quantify abandoned-checkout revenue and what recovery could reclaim.

CTA Hierarchy

Check your button's colour contrast and prominence at a glance.

Typography Legibility

Grade font size, line height and line length against legibility best practice.

Mobile Checkout

Grade the friction in your mobile checkout before it costs conversions.

Social Proof

Grade whether your testimonials actually build trust, or just fill space.

Value Prop Strength

Grade your value proposition on clarity, specificity and differentiation.

Lead Magnet Grader

Grade how compelling your lead magnet really is before you promote it.

Exit-Intent Timing

Find the right moment to fire an exit popup without annoying visitors.

Friction Points

Count the friction points quietly blocking your conversions.

Product Tour

Trace where users drop off in your product tour and activation loop.

Pricing Page

Grade your pricing page against the choice psychology that drives upgrades.

Trust Badge ROI

Estimate the conversion lift and revenue from adding trust badges.

Dark Pattern Checker

Flag the dark patterns eroding trust, and your long-term conversion.

Video Conversion

Model how video completion translates into down-funnel pipeline.

Lead Quality Intent

Score lead quality from corporate vs. personal email mix and close rates.

Thank You Page

Value the second action you could capture in the hottest intent window.

NRR Forecaster

Project ARR from your existing base using churn and expansion.

Rule of 40

Check whether your growth-plus-profit clears the Rule of 40.

CAC Payback

Find how many months it takes to earn back acquisition cost.

Churn Cohort

See how a cohort decays month over month at your churn rate.

ACV Weighting

Balance your revenue mix between SMB and enterprise contracts.

Expansion Impact

Size the ARR you can unlock from upsells to existing customers.

Freemium → Paid

Turn free signups and a conversion rate into real paid ARR.

Quick Ratio

Weigh new and expansion MRR against churn and contraction.

Gross Margin

Strip infrastructure and support cost out of recurring revenue.

Seat Utilization

Flag renewal risk from seats that were bought but never used.

Discount Evaluator

See the lifetime margin a discount quietly gives away.

MRR Bridge

Reconcile new, expansion, resurrected, contracted and churned MRR.

LTV:CAC Health

Grade your LTV:CAC ratio against efficient-growth benchmarks.

Valuation Multiple

Estimate an ARR valuation multiple from growth, NRR and margin.

Usage Frequency

Grade product stickiness from your DAU-to-MAU ratio.

Onboarding Delay

Price the revenue lost in the gap between signing and go-live.

CS Capacity

Set the account load per CSM before retention starts to slip.

Deferred Revenue

Amortize an upfront payment into clean monthly recognized revenue.

NPS Impact

Turn promoter and detractor mix into referral pipeline and NPS.