Pricing Page Architecture Grader

Grade your pricing page against the choice psychology that drives upgrades.

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Pricing page score
58/100
Choice architecture
Verdict
Decent — gaps to close
Guides buyers?

The bones are there but you're under-using choice psychology. Highlighting a recommended plan and showing annual savings are the two highest-impact, lowest-effort additions.

Pricing pages convert on architecture as much as price. A highlighted middle tier and a well-chosen anchor routinely shift buyers up a plan without changing a number.

About this calculator

Score your pricing page on tier count, recommended-plan highlighting, anchoring, feature comparison and CTA clarity to see how well it guides buyers to the right plan.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.