Above-the-Fold Messaging Grader

Grade whether your hero explains what you do in three seconds.

A stranger knows what you do in 5 seconds

Weight 30

The headline states an outcome / benefit

Weight 20

One obvious primary CTA above the fold

Weight 20

No jargon or vague buzzwords

Weight 15

Subhead supports (not repeats) the headline

Weight 15

Clarity score

63/100

Above-the-fold

Verdict

Getting there

First-impression read

Close, but the weak points cost you attention in the first seconds. Sharpen the headline to a plain outcome and cut any jargon before optimising anything below the fold.

The fold has one job: confirm the promise that earned the click and tell people what to do next. Clever rarely beats clear here.

About this calculator

Score your landing hero on the clarity signals that decide bounce — a plain headline, stated outcome, single CTA and jargon-free copy — into one above-the-fold grade.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.