Value Proposition Strength Grader
Grade your value proposition on clarity, specificity and differentiation.
The proposition is doing too little work — specific, not generic is the weak spot. Rewrite toward a specific customer outcome only you can credibly claim, and test it against your current hero.
A value prop fails most often by being generic — anything a competitor could copy onto their own site isn't a value proposition, it's a category description.
About this calculator
Rate your core value proposition against the tests that matter — clarity, specificity, differentiation, outcome focus and pain relevance — into a single strength score.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.