Social Proof Strength Auditor

Grade whether your testimonials actually build trust — or just fill space.

Testimonials are named & attributed (real people)

Weight 20

They cite specific, quantified results

Weight 25

Photos, logos or video (not just text)

Weight 15

Proof matches the visitor's segment

Weight 15

Placed near decision points / CTAs

Weight 15

Enough volume to feel credible

Weight 10

Social proof score

45/100

Credibility weight

Verdict

Weak / ignorable

Does it actually convince?

This proof is easy to ignore. Anonymous, vague, or hidden testimonials read as filler. Capture named quotes with concrete outcomes and put them where visitors hesitate.

Specificity is the strongest lever: "cut our CAC 32% in 90 days" outperforms "great to work with" because it's falsifiable and concrete.

About this calculator

Score your social proof on verification, specificity, media, quantity and placement to see whether it genuinely lifts trust near the point of decision.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.