Trust Badge ROI Estimator
Estimate the conversion lift and revenue from adding trust badges.
%
%
Relative lift; test to confirm. Often 3–15%.$
Projected conversion
3.24%
from 3.00%
Extra conversions / mo
29
From added trust
Revenue lift / mo
$4,608
Incremental
Revenue lift / yr
$55,296
Annualised
A 8% lift from security and authority badges would add roughly $4,608/month — $55,296 a year — for a near-zero-cost change. Place them where data is entered, not just in the footer, and A/B test to confirm the lift.
The lift is an assumption until you test it. Badges help most on unfamiliar brands and at the moment of entering payment or personal data.
About this calculator
Model the revenue impact of adding security and authority badges near your form or checkout, from visitor volume, current conversion and an expected lift.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.