B2B Product Tour Effectiveness Grader

Trace where users drop off in your product tour and activation loop.

Tours started / month

Complete step 1

Step 1 → step 2

Step 2 → step 3 (finish)

Finishers who activate

Reach the product's aha moment.

Complete the tour

347

35% of starters

Activated users

191

Reached aha moment

Biggest drop-off

62%

at Step 2

Start → activation

19%

End-to-end

Only 35% finish the tour, and Step 2 is where most fall out. Shorten it, defer optional steps, and make sure the aha moment lands before you ask for effort.

The best tours are short and get users to one real win fast. Every extra step is a place to quit — measure activation, not just completion.

About this calculator

Walk users through each product-tour step with your completion rates to see final completion, activation and the exact step where interest falls off a cliff.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.