CPL & CPA Calculator

Cost per lead, cost per acquisition, and the true cost behind your funnel.

Ad spend

₹

Leads generated

Lead → customer rate

Share of leads that become paying customers.

Cost per lead (CPL)

₹400

Spend ÷ leads

Customers

36.0

Leads × conversion rate

Cost per acquisition (CPA)

₹3,333

Spend ÷ customers

Lead → customer rate

12%

Your input

Every ₹400 lead is worth watching — at a 12% close rate it takes about 8 leads and ₹3,333 in spend to land one customer.

About this calculator

Work out cost per lead from spend and lead volume, then use your lead-to-customer conversion rate to get the real cost per acquisition.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.