Ad Spend Waste Calculator

See how much of your monthly ad budget leaks to fraud and broken tracking.

Currency

Monthly ad spend

Invalid / fraud click rate

Bot traffic, competitor clicks, misfires.

Tracking leakage rate

Consent loss, blocked pixels, broken UTMs.

Monthly waste

$8,696

Spend lost to fraud + leakage

Working spend

$31,304

What actually reaches buyers

Effective waste rate

21.7%

Blended leak

Annual waste

$104,352

Monthly × 12

Roughly $8,696/month — $104,352 a year — is leaking before it can convert. Exclusion lists, consent-mode fixes and UTM hygiene usually claw most of it back.

Rates are estimates — pull invalid-click data from your ad platform and compare pixel vs. backend conversions to sharpen them.

About this calculator

Estimate wasted ad spend from invalid-click / fraud rates and tracking leakage, and see the working budget you are actually left with — monthly and annually.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.