ROAS & Break-even ROAS Calculator

Turn ad spend and revenue into ROAS — and the ROAS you actually need to break even.

Revenue from ads

₹

Ad spend

₹

Gross margin

Used to compute break-even ROAS and profit.

ROAS

5.00×

Revenue ÷ ad spend

Break-even ROAS

1.67×

1 ÷ gross margin

ACOS

20.0%

Spend ÷ revenue

Est. gross profit

₹1,00,000

Revenue × margin − spend

Profitable — your 5.00× ROAS clears the 1.67× you need to break even at 60% margin.

About this calculator

Calculate return on ad spend from revenue and spend, then find the break-even ROAS your gross margin demands so you know whether a campaign is truly profitable.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.