Marketing Budget Planner
Size a marketing budget against revenue and growth posture.
₹
Fund new channels and demand gen.
%
Overrides the posture benchmark when set.Recommended annual budget
₹55,00,000
11% of revenue
Monthly budget
₹4,58,333
Annual ÷ 12
% of revenue
11%
Grow — take share
A grow posture at 11% of ₹5,00,00,000 suggests roughly ₹4,58,333/month. Treat it as a starting envelope — reallocate toward whatever channel is compounding.
Benchmarks are broad industry ranges (B2B tends lower, D2C higher). Real budgets follow payback and pipeline coverage, not a single percentage.
About this calculator
Turn annual revenue and a growth posture into a recommended marketing budget — annual and monthly — using percent-of-revenue benchmarks as a starting point.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.