Conversion Rate & Funnel Calculator
Conversion rate now, and the traffic you need to hit a target.
Signups, leads, or purchases — whatever your goal is.
Used to compute the traffic you'd need at this rate.
Conversion rate
2.00%
Conversions ÷ visitors
Traffic to hit target
25,000
For 500 conversions
Additional traffic needed
13,000
Above your current visitors
At a 2.00% conversion rate you need about 25,000 visitors to reach 500 conversions. A single point of CRO lift often beats buying that extra 13,000 of traffic.
About this calculator
Compute conversion rate from visitors and conversions, then reverse it: find the traffic required to reach a target number of conversions at your current rate.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.