Friction Point Identifier

Count the friction points quietly blocking your conversions.

Tick every friction point present

Account required before purchase / valueToo many form fieldsUnclear or late error messagesForced upsells or interstitials mid-flowNo progress indicator on multi-step flowsLimited payment / wallet optionsSlow steps or laggy interactionsNo trust/security signals at the point of entry

Friction points found

of 8 common blockers

Flow health score

50/100

Fewer blockers = higher

4 blockers is a leaky flow — each one compounds drop-off. Tackle the highest-traffic step first: account walls, long forms and missing payment options tend to cost the most.

Friction compounds multiplicatively down a flow — three "small" blockers can halve completion. Remove, don't just soften, wherever you can.

About this calculator

Run a quick audit of the usual conversion blockers — forced accounts, long forms, unclear errors, surprise upsells — to tally your friction points and prioritise the fixes.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.