Shopping Cart Abandonment Calculator
Quantify abandoned-checkout revenue and what recovery could reclaim.
You're leaving about $579,600/month in abandoned carts, and a solid recovery flow could win back roughly $69,552 of it. Email + SMS sequences and one-click checkout are the highest-ROI fixes here.
Some abandonment is just browsing and never recoverable. Focus recovery on carts with entered contact info and address the top abandonment reasons, surprise costs and forced accounts.
About this calculator
Roughly seven in ten shopping carts never make it to checkout, a number so consistent across e-commerce it's become an industry baseline. This calculator turns your cart volume, abandonment rate, and average order value into the actual revenue walking away each month, then applies a recovery-flow rate so you can see what a serious email and SMS win-back program is realistically worth chasing.
How to use it
- Enter carts created per month and your abandonment rate (the industry average sits near 70%, but pull your own from your cart/checkout analytics if you have it).
- Enter your average order value.
- Enter a recovery rate, the share of abandoners a good recovery flow (email, SMS, retargeting) typically wins back.
- Read abandoned carts, completed checkouts, lost revenue per month, and the recoverable revenue a win-back flow could realistically reclaim.
Methodology
Abandoned carts is total carts × (abandonment rate ÷ 100); completed checkouts is the remainder.
Lost revenue is abandoned carts × average order value, the gross value of carts that never convert.
Recoverable revenue is lost revenue × (recovery rate ÷ 100), an estimate of what a recovery sequence claws back, not what disappears permanently, since some abandonment is just browsing that was never going to convert regardless of any flow.
FAQ
It's close to the long-running industry average across e-commerce, so a rate in that range isn't itself a red flag. What matters more is your abandonment reasons: surprise shipping costs and forced account creation at checkout are the top two cited causes and are both fixable without a recovery flow at all.
A well-built email + SMS abandonment sequence commonly recovers somewhere in the 10-15% range of abandoned carts, though it varies by AOV, industry, and how fast the first message fires. Treat 12% as a reasonable starting estimate and replace it with your own data after the first full campaign cycle.
No, focus recovery effort on carts where you captured an email or phone number, since that's the only segment a recovery flow can actually reach. Address the root causes, surprise costs, forced accounts, in the checkout flow itself rather than treating recovery messaging as the whole fix.