Lead Scoring Logic Architect

Combine fit and behavior into a score and a routing decision.

Fit (who they are)

Industry / ICP match

Weight 15

Company size fit

Weight 15

Job title / seniority

Weight 10

Behavior (what they did)

Visited pricing / demo page

Weight 20

Content / email engagement

Weight 15

High-intent action (trial, contact)

Weight 25

Lead score

53/100

Weighted fit + behavior

Fit sub-score

Firmographic match

Behavior sub-score

Engagement / intent

Recommended action

Nurture

Routing rule

Promising but not sales-ready — keep it in nurture until a high-intent action fires. Don't hand reps a lead that's all fit and no signal.

Good scoring needs both axes: fit without behavior is a guess; behavior without fit is a tyre-kicker. Threshold on the combination.

About this calculator

Grade a lead on ICP fit and engagement signals to produce a 0–100 score and a clear recommendation — route to sales, nurture, or disqualify — so reps stop calling cold intent.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.