CRM Cleanup ROI Calculator
Value the selling hours you reclaim by fixing dirty CRM data.
hrs
Duplicates, missing fields, manual fixes.$
Hours reclaimed / week
48
Across the team
Hours reclaimed / year
2,208
≈ 46 working weeks
Annual cost of dirty data
$121,440
Hours × loaded cost
Selling capacity freed
1.2 FTE
Full-time equivalents
Dirty data is quietly costing you $121,440/year — the equivalent of 1.2 reps doing nothing but admin. A one-time cleanup plus dedupe rules pays back fast against that.
Reclaimed hours only convert to revenue if reps redeploy them into selling — pair the cleanup with clear activity expectations.
About this calculator
Estimate the weekly hours reps lose to duplicates, bad records and manual data work, and convert that into the annual cost — and selling capacity — a cleanup gives back.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.