Lead Routing Delay Cost Calculator
Price the pipeline you lose every minute you wait to follow up.
min
min
%
Lead → deal when you respond fast.$
Conversion at current speed
1.8%
vs 12.0% when fast
Relative conversion lost
85%
From the delay alone
Deals lost / month
61.3
To slow follow-up
Revenue lost / month
$245,129
$2,941,546/yr
Waiting 45 minutes instead of 5 costs about $245,129/month. Speed-to-lead decays fast — instant routing and auto-assignment usually recover most of this.
Models the well-documented steep drop in contact/qualification odds within the first minutes. Actual decay varies by channel and offer.
About this calculator
Model how inbound conversion decays with response time, then quantify the revenue lost between your current speed-to-lead and a fast, five-minute follow-up.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.