Landing Page vs. Ad Match Auditor

Score message match between your ad and landing page to cut wasted clicks.

Ad headline echoed in the page H1

Weight 30%

Target keyword present above the fold

Weight 20%

Ad offer / promise matches the page

Weight 25%

CTA wording is consistent

Weight 15%

Creative visuals match the page

Weight 10%

Message-match score

58/100

Weighted continuity

Grade

Leaky match

≥80 strong · 55–79 leaky · <55 poor

Message match is leaking. The biggest weighted gaps are where clicks bounce and CPC creeps — fix the H1/offer continuity first.

"Scent" matters most in the first 3 seconds — the fold has to confirm the exact promise that earned the click.

About this calculator

Grade headline, keyword, offer and CTA continuity between ad and landing page into a message-match score that predicts bounce and quality-score risk.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.