Form Field Friction Cost Calculator

See the leads you lose for every extra field on your form.

Currency

Form visitors / month

Current form fields

Target form fields

Current conversion rate

Recovery per field removed

Relative lift per field cut (~3–8%).

Value per lead

Fields removed

9 → 4

Projected conversion

10.0%

from 8.0%

Extra leads / month

120

+25% more

Added pipeline / month

$21,600

$259,200/yr

Trimming 5 fields could lift conversion from 8.0% to 10.0% — about 120 more leads and $21,600/month. Capture the rest with progressive profiling instead of one long form.

Per-field impact isn't linear — the biggest drops come from "scary" fields (phone, budget). Test removals rather than assuming a flat rate.

About this calculator

Estimate how many conversions your form sheds per additional field, and the pipeline you would recover by trimming it down or switching to progressive profiling.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.