Micro-Conversion Value Modeler
Assign a dollar proxy value to downloads, signups and other early actions.
Each micro-conversion is worth about $270 in expected downstream revenue (3% × $9,000). Passing that value back as a conversion event gives ad algorithms a fast, high-volume signal to optimise on — far better than waiting weeks for closed deals.
Proxy values keep top-funnel optimisation honest. Recalculate the micro-to-customer rate periodically so the signal doesn't drift from reality.
About this calculator
Work out what an early action like a whitepaper download is worth by tracing its conversion rate to revenue — a proxy value you can feed ad platforms for better optimization.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.