Cross-Channel Ad Spend Allocator
Get a Google / Meta / LinkedIn budget split matched to your contract size.
$
$
Bigger deals justify LinkedIn's premium CPCs.Google Ads
$24,000
40%
Meta
$15,000
25%
LinkedIn
$21,000
35%
Deal tier
Mid-market
Drives the weighting
For a mid-market profile at $12,000 ACV, start around 40% Google / 25% Meta / 35% LinkedIn. Then let payback by channel — not the starting split — decide where the next dollar goes.
A starting envelope from deal economics, not a substitute for channel-level CAC. Reallocate toward whatever channel is compounding.
About this calculator
Recommend a starting budget split across Google, Meta and LinkedIn based on total budget and average contract value — heavier on LinkedIn as deal size climbs.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.