Organic Traffic Value Monetizer

Price your organic traffic as the paid-ad spend it would replace.

$
What these keywords cost in Google Ads.
%
Branded clicks you'd likely get for free anyway.
Ad-equivalent value / mo
$157,500
Clicks × CPC
Value / year
$1,890,000
What you'd pay for this traffic
Non-branded value / mo
$110,250
The defensible SEO moat
Non-branded / year
$1,323,000
True earned value

Your organic traffic is worth about $1,890,000/year in ad-equivalent spend — $1,323,000of it non-branded and genuinely earned. That's the compounding asset paid channels rent but never own. It's the case for funding content and SEO.

Ad-equivalent value shows what you'd otherwise pay, not profit. Its real power is comparison: an SEO asset keeps delivering after you stop investing; paid stops the day you do.

About this calculator

Convert monthly organic clicks and their average CPC into the ad spend you'd otherwise pay — the clearest way to prove the dollar value of your SEO moat.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.