Freemium-to-Paid Pipeline Modeler
Turn free signups and a conversion rate into real paid ARR.
%
mo
$
Paid conversions / mo
120
4% of signups
New ARR / month
$144,000
From upgrades
New ARR / year
$1,728,000
Run-rate
ARR in the pipe
$360,000
2.5-mo upgrade lag
A 4% free-to-paid rate is healthy — those 3,000 signups convert to $1,728,000/year. Mind the 2.5-month lag when forecasting.
Free signups only matter once they convert. Track free-to-paid and time-to-upgrade, or top-line signup growth will mask a stalling paid pipeline.
About this calculator
Trace free signups through your free-to-paid conversion rate and time-to-upgrade to see the paid customers and ARR your freemium motion actually produces.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.