Pricing Elasticity Sandbox
Model how a price change moves volume, revenue and gross profit.
$
$
%
Positive = increase, negative = cut.% volume change per 1% price change (usually negative).
New volume
880
-12.0% vs now
New revenue
$96,800
from $100,000
New gross profit
$61,600
from $60,000
Profit change
$1,600
2.7%
A 10% price move lifts gross profit by $1,600 even after volume shifts -12.0%. Elasticity is on your side here — worth testing for real.
Elasticity is an estimate until you test it. B2B with strong differentiation is often inelastic (between 0 and −1); commodities are elastic (below −1).
About this calculator
Apply a price-elasticity coefficient to a price change and see the effect on volume, revenue and gross profit — so you can find the pricing that maximises profit, not just sales.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.