MQL to SQL Disconnect Analyzer
Measure the marketing budget wasted on leads sales rejects.
%
Share sales accepts as genuine SQLs.$
Accepted (SQLs)
320
40% of MQLs
Rejected leads
480
Sales threw these back
Wasted spend / month
$57,600
Rejected × cost per MQL
Wasted spend / year
$691,200
Annualised
Only 40% of MQLs survive sales — that's $691,200/year on leads reps reject. The fix is a shared, written MQL/SQL definition, not more volume.
A low accept rate usually means a definition gap, not bad leads — align on firmographics + intent before blaming either team.
About this calculator
Turn your MQL volume, sales-accept rate and cost per MQL into the money lost on rejected leads — the clearest signal that marketing and sales define a lead differently.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.