Impression Share Opportunity Matrix
Quantify the pipeline you lose to budget and bid-limited impression share.
%
From your search-terms / auction report.$
Total available conversions
267
At 100% impression share
Missed conversions
147
Left on the table
Missed revenue / month
$132,000
Competitors are catching this
Missed revenue / year
$1,584,000
Annualised
At 45% impression share you're capturing $108,000/month but leaving ~$132,000 to competitors. Closing the gap is a budget-and-bid question, not a new-channel one.
Assumes incremental impressions convert at your current rate — top-tier impression share often converts a touch lower, so treat this as an upper bound.
About this calculator
Turn your current impression share and conversions into the conversions and revenue you are missing by not owning 100% of available impressions.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.