Lead Magnet Copy Grader

Grade how compelling your lead magnet really is before you promote it.

Promises a specific, tangible outcome

Weight 25

Delivers value fast (not a 40-page slog)

Weight 20

Format is appealing (tool/template > PDF)

Weight 15

Feels credible / worth an email

Weight 15

Directly relevant to your ICP's problem

Weight 25

Lead magnet score

40/100

Perceived value

Verdict

Low-value — skip-worthy

Worth an email?

Few people trade an email for this. Vague promises and heavy PDFs read as low value. Pick one specific outcome your ICP wants now and deliver it in the lightest possible format.

Perceived value is set before download — specificity and format do most of the work. A great asset with a weak promise still won't get the opt-in.

About this calculator

Score a lead magnet on promise specificity, speed of value, format appeal, credibility and ICP relevance to see whether it will actually convert traffic into leads.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.