Ad Creative Fatigue Forecaster
Predict the day frequency tips into rising, penalty CPMs — before CPA climbs.
Unique people the set can reach.
×
Avg. frequency where CPMs/CPA start rising.Days to fatigue
23.3
Until avg. frequency hits ceiling
Refresh creative by
Jul 30
Have the next batch live
Impressions at ceiling
1,400,000
Audience × frequency cap
Comfortable runway — roughly 23 days before fatigue. Still line up your next batch so the swap is seamless.
A directional model — narrow audiences and aggressive budgets fatigue faster than average frequency alone suggests.
About this calculator
Use audience size, daily impressions and a frequency ceiling to estimate how many days until creative fatigue sets in and when you should refresh.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.