Paid Search Intent Tier Grader
Sort a keyword list into transactional vs. research intent — and where to spend.
Graded by commercial-intent signals in each query.
Transactional
3
Fund these first
Commercial
2
Nurture / mid-funnel
Informational
2
Send to SEO, not paid
Wasted-intent share
29%
Research queries in the set
| buy crm software | Transactional |
| best project management tool | Commercial |
| hubspot vs salesforce | Commercial |
| what is a fractional cmo | Informational |
| marketing agency near me | Transactional |
| how to reduce cac | Informational |
| enterprise seo pricing | Transactional |
A healthy, bottom-of-funnel-weighted list. Keep transactional terms on exact/phrase match and cap spend on informational modifiers.
A first-pass heuristic — validate borderline terms against real search-term reports and conversion data before cutting them.
About this calculator
Paste keywords and grade each into transactional, commercial or informational intent so you stop funding research queries with high-intent conversion budget.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.