Marketing Agency Pitch BS Detector

Grade an agency proposal on substance vs. vanity-metric theatre.

Ties work to pipeline / revenue (not just impressions)

Weight 25

Explains how they attribute results

Weight 20

Transparent reporting & data access

Weight 15

Relevant references / case studies

Weight 15

You own the accounts, assets & data

Weight 15

Avoids guaranteed-results / vanity promises

Weight 10

Credibility score

50/100

Higher = more trustworthy

BS meter

50%

Vanity / spin risk

Verdict

Proceed with caution

Before you sign

Mixed signals. The gaps — usually attribution and pipeline linkage — are exactly where agencies hide behind impressions and reach. Push for specifics before committing budget.

The tell is always attribution: an agency that can't explain how it connects work to revenue will report on whatever number looks best that month.

About this calculator

Score an agency pitch on the things that predict results — pipeline focus, transparent reporting, clear attribution, references — into a credibility grade that cuts through the spin.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.