Annual Growth Goal Back-Calculator
Reverse a revenue goal into the traffic and leads it actually requires.
To hit $3,000,000 you need about 200 customers — which means roughly 13,889 visitors a month at your current conversion rates. If that traffic number looks impossible, the fix is usually higher conversion or ACV, not just more traffic.
Working backwards exposes which lever is realistic. Doubling a 3% visitor-to-lead rate halves the traffic you need — often cheaper than doubling traffic.
About this calculator
Work backwards from a revenue target through deal size and conversion rates to the customers, leads and monthly traffic your marketing engine has to produce.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.