LTV Growth Multiplier Simulator

See how a small retention gain multiplies customer lifetime value.

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Even 1 point moves this a lot.
LTV now
$10,000
~25 mo lifespan
LTV after improvement
$13,333
~33 mo lifespan
LTV multiplier
1.33×
Value created per customer
Extra LTV / customer
$3,333
From retention alone

Cutting churn from 4.0% to 3.0% multiplies LTV by 1.33× — $3,333 more per customer, with zero extra acquisition spend. Because LTV divides by churn, small retention gains compound into outsized enterprise value.

Uses gross-margin LTV (ARPA × margin ÷ churn). Retention improvements also lower blended CAC payback and lift NRR — the effect is even larger than shown.

About this calculator

Compare LTV before and after a churn improvement to reveal the multiplier effect — why a few points of retention can be worth more than a step-change in acquisition.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.