Net Promoter Score Impact Modeler

Turn promoter and detractor mix into referral pipeline and NPS.

%
%
%
Share of promoters who refer someone.
NPS
30
Promoters − detractors %
Rating
Good
Benchmark band
Referrals generated
180
Organic pipeline from promoters
Net advocacy
600
Promoters − detractors (count)

An NPS of 30 turns your 900 promoters into roughly 180 organic referrals — a growth loop that costs nothing. Detractors are the counterweight — closing their loop protects the referral engine.

NPS predicts word-of-mouth, not just satisfaction. Promoters lower CAC via referrals; detractors quietly raise it by warning others off. Both feed straight into unit economics.

About this calculator

Convert your promoter and detractor split into an NPS score and the organic referral pipeline promoters generate — the growth loop hiding in satisfaction data.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.