LinkedIn Ad Cost Threshold Calculator

Check whether your contract value justifies premium B2B LinkedIn CPCs.

Currency

LinkedIn CPC

B2B LinkedIn often runs $8–$15.

Landing conversion rate

Lead → customer close rate

Contract value

Gross margin

Cost per lead

$150

CPC ÷ landing conv.

Implied CAC

$750

CPL ÷ close rate

Max supportable CAC

$6,300

Contract × margin

CAC : contract value

8.3%

Lower is healthier

Justified — a $9,000 contract at 70% margin absorbs your $750 CAC. LinkedIn's premium CPC pays off here.

CAC here is media-only. Fully-loaded CAC (SDR time, tooling, content) is higher — hold extra headroom below the ceiling.

About this calculator

Chain LinkedIn CPC, landing conversion and lead-to-customer close rates into a CAC, then check it against the margin your contract value can support.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.