Expansion Revenue Impact Simulator

Size the ARR you can unlock from upsells to existing customers.

%
Share who take the expansion offer.
$
$
Customers who expand
200
25% adoption
Expansion ARR
$600,000
New recurring revenue
Equivalent new logos
200
For the same ARR
CAC avoided
$1,800,000
Cost to buy it via new logos

This expansion adds $600,000 of ARR — the same growth would cost roughly $1,800,000in CAC to buy through new logos. Expanding existing, already-trusting customers is almost always the cheapest ARR you'll ever add.

Expansion revenue carries little to no acquisition cost and higher margins. Tie upsells to usage milestones so the offer lands when value is already proven.

About this calculator

Model the new ARR that upsells and feature expansion generate from your current base — usually the lowest-cost growth lever in the whole SaaS playbook.

Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.