Product Usage Frequency Grader
Grade product stickiness from your DAU-to-MAU ratio.
Stickiness (DAU/MAU)
30%
Share of monthly users active daily
Avg. days used / month
9
Implied usage days
Verdict
Sticky
Utility or idle tab?
A 30% DAU/MAU means users come back roughly 9 days a month — a genuine habit. Sticky products churn far less and expand more easily, because they're embedded in the daily workflow.
DAU/MAU above ~20% signals a habitual product; 50%+ is elite (daily-use tools). Not every product should be daily-use — judge against your category's natural frequency.
About this calculator
Divide daily by monthly active users to grade stickiness and answer the question that predicts churn: is your product a daily utility or an idle tab?
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.