Sales & Marketing Automation
Email automation that earns opens, replies, and revenue.
Email is the highest-ROI marketing channel that exists, ₹36 returned for every ₹1 spent, on average. But only when the right email reaches the right person at the right moment. Most businesses are sending the same email to their entire list and calling it email marketing. The companies generating real email revenue are sending behaviour-triggered sequences to intelligently segmented audiences, measuring revenue per email, and optimising continuously.
The email marketing problems that keep revenue off the table.
Most email marketing programmes underperform for the same reasons. Here is what we find consistently.
One email goes to the entire list.
The same newsletter goes to hot prospects, cold leads, existing customers, churned customers, and people who signed up for a free resource two years ago. A CFO at a Series B company gets the same email as a marketing intern. Nobody is segmented, so everybody is unengaged.
The email sequence stops after three emails.
Welcome email, two follow-ups, silence. The average B2B purchase decision takes 3–6 months. A three-email sequence covers the first two weeks. Everyone who was not ready to buy in week two is gone from the programme, no nurture, no re-engagement, no revenue.
The emails are about the sender, not the reader.
"We are excited to announce..." "Our product helps..." "We offer..." The emails are written from the company's perspective, not the prospect's problem. Open rates are low because the subject lines do not connect to the reader's day. Click rates are low because the content does not answer a question the reader is asking.
Deliverability is deteriorating.
Bounce rates above 3%, spam complaint rates above 0.3%, or sending from a domain without SPF/DKIM/DMARC will land emails in the promotions tab or spam folder. Once sender reputation is damaged, it takes months to recover, and every email sent during that period is invisible.
There is no attribution between email and revenue.
The email marketing platform shows opens and clicks. The CRM shows deals. Nobody has connected the two. There is no way to know which email sequence influenced which deal, which subject line produced a sales conversation, or whether the entire email programme is worth the time being spent on it.
How we build an email programme that generates revenue.
Email automation is a revenue system, not a communication calendar. We build it with that standard in mind.
List audit & deliverability
- List quality audit, bounce rate, engagement rate, and spam complaint rate assessed
- List cleaning, hard bounces, role addresses, and inactive contacts removed or suppressed
- Domain authentication, SPF, DKIM, and DMARC records configured for the sending domain
- Warm-up plan, if the domain is new or reputation is damaged, a sending warm-up schedule
- Platform audit, HubSpot, Klaviyo, or Zoho Campaigns setup reviewed for configuration issues
- Segmentation audit, how the list is currently segmented and what is missing
Segmentation & ICP mapping
- Segment design, customer segments built based on behaviour, firmographics, or purchase history
- Engagement scoring, contacts scored by email engagement to identify hot and cold segments
- Suppression rules, unsubscribes, bounces, and complaint senders properly suppressed
- Tag or property mapping, CRM properties used to personalise email content per segment
- Content matrix, what each segment receives and when, mapped before any writing begins
Sequence build
- Welcome sequence, 5-email onboarding sequence for new leads and subscribers
- Nurture sequence, 10-email value sequence for mid-funnel prospects over 60 days
- Behaviour-triggered emails, page visit, content download, and demo request triggers
- Re-engagement sequence, 4-email campaign for contacts inactive for 90+ days
- Post-sale sequence, onboarding and upsell sequence for new customers (if in scope)
- A/B test framework, subject line, CTA, and send-time tests on every major sequence
Attribution & reporting
- CRM revenue attribution, email engagement linked to deal records for influence tracking
- Email performance dashboard, open rate, click rate, reply rate, and unsubscribe rate per sequence
- Revenue attribution report, deals influenced by email, by sequence, by segment
- Monthly optimisation process, lowest-performing emails identified and rewritten each month
- Team training, platform walkthrough, segment management, and report interpretation
What is included in an email automation engagement.
Infrastructure
- SPF / DKIM / DMARC setup
- List cleaning
- Domain warm-up plan
- Suppression management
- Sender reputation monitoring
- Platform configuration audit
Sequences
- Welcome series (5 emails)
- Nurture series (10 emails, 60 days)
- Behaviour-triggered flows
- Re-engagement campaign
- Post-sale onboarding
- A/B test framework
Segmentation
- Engagement-based segments
- Firmographic segments
- Lifecycle stage segments
- Behaviour-based tags
- Purchase history segments (D2C)
- Content preference segments
Reporting
- Email performance dashboard
- Sequence comparison report
- Revenue attribution by email
- List health monitoring
- Monthly review and optimisation
- Benchmark comparison
Why work with us.
Deliverability first.
An email that does not reach the inbox has zero ROI. We fix deliverability before writing a single email, because clean infrastructure is the prerequisite for everything else.
Revenue-attributed reporting.
We connect email engagement to CRM deal records so you can see which sequences generated pipeline, not just which ones got opened.
Emails written to earn responses.
Every email in every sequence is written with one goal: earning the next action. Subject lines are tested. CTAs are clear. Copy is concise and reader-first.
This is right for you if:
- B2B companies with a contact list of 500+ that want to convert more into sales conversations
- D2C brands with a customer email list and low repeat purchase rates
- Businesses sending manual one-off campaigns who want to move to automated sequences
- Companies where email is going to spam or deliverability has deteriorated
- Marketing teams that cannot connect their email programme to revenue outcomes
Not the right fit if:
- Businesses with fewer than 200 contacts, build the list first, automate second
- Companies looking only for design-heavy email templates with no strategy or sequencing
Frequently asked questions.
Which email platform do you work with?
HubSpot (for B2B with CRM integration), Klaviyo (for D2C e-commerce with Shopify/WooCommerce), and Zoho Campaigns (for Zoho ecosystem users). We will recommend the right platform for your business, and switch you if your current platform is limiting what you can build.
How do we grow the email list?
List growth is a separate workstream from email automation. The fastest B2B list growth comes from gated content (guides, templates, calculators), webinar registrations, and LinkedIn lead gen forms. D2C list growth comes from pop-ups with incentive, post-purchase flow opt-ins, and referral programmes. We can advise on list growth strategy as part of the engagement.
Our emails are landing in the promotions tab. Can you fix that?
Yes. Gmail's promotions tab is determined by content signals (image-to-text ratio, number of links, promotional language) and sender reputation. We fix it by cleaning the list, reducing image-heavy design, removing unnecessary links, and rewriting subject lines and body copy to look like a personal email rather than a marketing campaign.
Ready to make email your highest-ROI revenue channel?
Book a 30-minute call. We will audit your current email setup and give you a clear path to an email programme that generates pipeline.
Book a call