Fractional CMO Services
A full-stack marketing leader, without the full-time hire.
Senior CMO-level strategy, execution, and accountability embedded in your business for a fraction of the cost.
Most growth-stage companies are caught between a junior marketing manager who can execute but not lead, and a full-time CMO hire they cannot yet afford or justify. A Fractional CMO fills that gap: I own the revenue number, set the strategy, build the systems, and run the execution, then hand over a documented, repeatable machine.
The gap between a junior hire and a full-time CMO
Companies between ₹5Cr and ₹100Cr ARR face a specific hiring problem. The marketing function needs senior leadership: someone who can build the strategy, align it with sales, and hold a revenue number. A full-time CMO hire at this level typically costs ₹60–₹120 lakh annually, requires a team beneath them to operate effectively, and takes 6–9 months to ramp before delivering real output. For most growth-stage companies, that is a commitment the P&L cannot support before the system is proven. A Fractional CMO fills this gap by providing CMO-level strategy and revenue accountability on a defined scope and timeline, with deliverables agreed before work begins, at a cost the business can absorb. The engagement model also offers flexibility: scope can increase as the business scales and decrease as internal capability is built, without the fixed overhead of a full-time hire sitting on the org chart.
What the revenue system looks like at the end of the engagement
The output of a Fractional CMO engagement is not a strategy document. It is a working revenue system. By the end of the engagement, the business has a documented GTM strategy with ICP definition, positioning, and channel selection that the in-house team can execute from; a performance marketing operation with structured campaigns, attribution infrastructure, and a creative testing framework; a CRM configured with lead scoring, MQL and SQL definitions, and automated handoff to sales; and a reporting framework that connects spend to pipeline to revenue in one view. Every element is documented with operating procedures so the in-house team can own it independently. The goal is not to create an ongoing dependency on an external consultant. The goal is to compress the time it takes a growth-stage company to build the infrastructure that sustains and compounds growth, and then leave that infrastructure running in capable hands.
Marketing and sales alignment: why it is central to every engagement
Most growth-stage companies where marketing is underperforming have a common root cause: marketing and sales are operating from different data, different definitions, and different opinions about what is working. Marketing is reporting leads. Sales is reporting pipeline. Neither team is looking at the same numbers, and neither agrees on what counts as a qualified lead. The Fractional CMO engagement addresses this directly: joint MQL and SQL definitions agreed between both functions, a single CRM as the source of truth for pipeline reporting, and a weekly review cadence that brings both teams to the same dashboard. When marketing and sales share the same data and the same vocabulary, the quality of every strategic decision improves. Budget goes to channels that produce revenue, not channels that produce reports. Attribution disputes disappear because the system is designed from the start to give both teams the same answer.
ICP definition, positioning, channel strategy, and messaging hierarchy built for your specific stage and sector.
Meta, Google, and LinkedIn campaigns architected, launched, and optimised by the same person who wrote the strategy.
HubSpot CRM, lead scoring, pipeline attribution, and MQL/SQL definitions wired so marketing and sales report from one source of truth.
Server-side CAPI, GA4, GTM, and Looker wired end-to-end so every ₹ of spend ties to a deal stage.
Weekly marketing reviews, vendor management, agency audits, and hiring briefs, I run the function so you can run the company.
Every system, playbook, and process documented so your team can own it independently after the engagement.
- 01Two-week diagnostic: customer interviews, closed-won analysis, channel audit, and spend efficiency review to find the real constraint.
- 02Strategy brief: ICP, positioning, channel mix, 90-day priority plan, aligned with you before a single rupee moves.
- 03Execution sprint: build the attribution layer, restructure campaigns, wire the CRM, and launch the demand generation engine.
- 04Optimisation loop: weekly performance reviews, budget reallocation, creative testing, and pipeline tracking.
- 05Handover: documented playbooks, trained team, and a system that runs without me.
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