Speaking & Workshops
A masterclass that builds your team's commercial marketing capability.
The gap between a marketing team that runs campaigns and a marketing team that drives revenue is not about tools or budget. It is about the mental models the team uses to make decisions. A growth marketing masterclass builds those mental models: how to read a unit economics model, how to design a channel mix that matches the business stage, how to evaluate a campaign before it is live rather than after the budget is spent. The capability transfers to every campaign the team runs after the programme ends.
The capability gaps that limit marketing team performance.
The most common marketing capability gaps in Indian growth-stage companies are not about skills. They are about mental models.
The team executes campaigns without understanding the commercial logic behind them.
A skilled marketing team that does not understand unit economics runs campaigns without being able to evaluate whether the results are commercially viable. They measure click-through rate without knowing what CAC the business can afford. They optimise for leads without knowing which lead quality threshold is worth the cost. Building commercial literacy in a marketing team is not about making marketers into finance people; it is about giving them the numbers they need to make better channel and creative decisions.
Channel selection is based on what the team is comfortable with, not what the growth stage requires.
A Series A company whose marketing team grew up on content marketing runs a content-first strategy when performance marketing and outbound would produce revenue faster. A company whose founders have a social media background over-invests in organic social when the CAC and volume requirements call for paid channels. Channel selection should be derived from the business stage, the revenue target timeline, and the unit economics constraints, not from the team's prior experience.
The team is not able to defend marketing spend in a board meeting.
When the CFO asks why the marketing budget should be ₹50L this quarter, the marketing team describes the campaigns they plan to run. The CFO wants to know what pipeline that ₹50L will produce, at what cost per opportunity, and what the expected revenue impact will be. A marketing team that cannot answer those questions in a board meeting is not a marketing team the CEO can defend to investors, and the budget is subsequently cut or micromanaged.
Senior marketing talent is not being developed because there is no structured growth path.
A talented marketing manager runs excellent campaigns but has no exposure to strategy, budget ownership, or commercial decision-making. After two years, they have not grown into a marketing leadership candidate because the company has not created the conditions for that growth. They leave for a company that will give them that exposure, taking institutional knowledge with them. A structured masterclass programme is also a retention mechanism for the marketing team's highest performers.
The team responds to market changes slowly because decisions require escalation.
A competitor launches a major campaign on a Tuesday. The marketing team wants to respond by Thursday. But the response requires the founder to approve the creative, the budget holder to approve the spend, and legal to review the copy. By Friday, the response is approved, but the moment has passed. A team with strong growth marketing capability and clear decision-making authority can respond to market events in hours, not days.
How the growth marketing masterclass is structured.
Eight modules delivered over six months. Each module applies immediately to live campaigns. Learning compounds session by session.
Build the commercial and strategic foundation that everything else runs on
- Unit economics: CAC, LTV, payback period, and contribution margin, how to read them and what to do when they are wrong
- Growth model design: building a spreadsheet that connects marketing spend to revenue, from first principles
- ICP definition: how to define an ideal customer profile that is specific enough to make channel decisions from
- Market sizing: total addressable, serviceable, and obtainable market, and why the obtainable market is the one that matters
- Business stage assessment: how the right growth strategy changes between pre-product-market fit, early traction, and scale
- Growth lever identification: the specific levers available at each business stage and how to rank them by expected impact
Build the skills to select, test, and scale marketing channels
- Channel selection framework: how to pick the right channels for the right stage, not the most familiar ones
- Performance marketing fundamentals: campaign structure, bidding strategy, and creative testing for Meta and Google
- Content marketing strategy: the content types, distribution channels, and cadence that build pipeline, not just traffic
- Email and CRM marketing: segmentation, automation, and nurture sequences that convert leads to revenue
- Outbound sales development: when outbound makes sense, how to structure it, and the quality standards that make it work
- Experiment design: how to structure a channel test so the result is statistically meaningful and leads to a clear decision
- Budget allocation: how to distribute budget across channels given the CAC targets and volume requirements
Build the data and AI capability to improve campaigns faster
- Marketing analytics fundamentals: the ten metrics every marketing leader must be able to read and explain
- Attribution modelling: first-touch, last-touch, multi-touch, and when each model is appropriate
- A/B testing and creative optimisation: how to design and interpret tests that produce actionable conclusions
- AI in marketing: the specific AI applications that are commercially viable now, applied to real campaign examples
- Dashboard design: how to build a marketing dashboard that supports decisions, not just reporting
- Competitive monitoring: the lightweight intelligence process that keeps the team informed without becoming a research project
Build the leadership and communication skills to run marketing as a business function
- Marketing P and L: how to build and present a marketing budget as a revenue-generating investment, not a cost
- Board and investor reporting: how to present marketing performance to a board that is thinking about revenue, not campaigns
- Cross-functional influence: how to work with sales, product, and finance to achieve marketing goals
- Team management: how to build a marketing team structure that scales as the company grows
- Vendor and agency management: how to brief, evaluate, and hold accountable the external partners in the marketing stack
- Career development: the capabilities and experiences that distinguish a CMO from a marketing manager
What the growth marketing masterclass includes.
Foundations
- Unit economics training
- Growth model spreadsheet
- ICP definition framework
- Market sizing methodology
- Business stage assessment
- Growth lever prioritisation
Channel Execution
- Channel selection framework
- Performance marketing training
- Content marketing strategy
- Email and CRM marketing
- Outbound SDR framework
- Experiment design templates
Analytics and AI
- Marketing analytics fundamentals
- Attribution modelling guide
- A/B testing framework
- AI marketing use cases
- Dashboard design brief
- Competitive monitoring system
Leadership
- Marketing P and L framework
- Board reporting templates
- Cross-functional influence skills
- Team structure models
- Agency management guide
- Career development roadmap
This is right for you if:
- Marketing managers at Indian growth-stage companies who are ready to move into a senior marketing leadership role and need the commercial and strategic capability to do so
- Founders who are managing marketing directly and want to build enough marketing literacy to hire well, brief well, and evaluate results without being misled
- Early-stage marketing teams of two to five people where the entire team needs to operate at a higher level before the company can afford to hire senior specialists
- Marketing leads at companies that have recently received Series A or Series B funding and need to scale their capabilities alongside the budget
- Corporate L and D programmes that want a structured growth marketing curriculum delivered by a practitioner with direct experience at Indian scale-ups
Not the right fit if:
- Individuals looking for a certification or credentials programme, the masterclass is built around capability transfer and commercial application, not assessment and credentialing
- Teams that are not willing to apply the learning to live campaigns during the programme, the masterclass produces results only when the learning is applied between sessions; a purely academic engagement will not produce commercial outcomes
- Companies with fewer than six months of marketing execution experience, the masterclass assumes a basic marketing foundation is already in place and builds from there
Frequently asked questions.
How is this masterclass different from a standard marketing training programme?
Standard marketing training programmes teach marketing theory and best practices from a generic global perspective. The growth marketing masterclass is delivered by a practitioner who has built and managed marketing at Indian growth-stage companies, and every framework and example is drawn from that context. The session content is calibrated to the specific business stage, revenue targets, and team composition of the cohort. The goal is not to teach what marketing is; it is to build the specific capabilities the team needs to hit the next revenue milestone.
Can the masterclass be delivered for a single company team rather than a mixed cohort?
Yes, and this is the more common format. A single-company masterclass allows the content to be fully customised to the company's specific channels, customer profile, CRM, and growth challenges. The live application exercises use the company's actual campaigns and data rather than generic examples. This format produces faster results because every session is directly applicable to the work the team is doing the following week. The minimum team size for a dedicated company masterclass is four participants.
What results should a company expect from a growth marketing masterclass?
The commercial results that typically follow a growth marketing masterclass are: improved CAC in the channels where the team has applied the unit economics and channel selection frameworks, which usually takes 60 to 90 days; faster time from idea to live campaign, because the team has clearer decision-making frameworks and requires less escalation; improved marketing-to-sales alignment, because the team understands the pipeline model and speaks the same commercial language as the sales team; and improved retention of senior marketing talent, because structured development is a significant retention factor for high-performers who have other options.
How much time does the masterclass require from participants each week?
The session itself is a three-hour module every three weeks over six months. Between sessions, participants are expected to apply one framework or concept from the session to a live campaign and report back on the result at the next session. This between-session application takes an additional two to four hours per three-week period. The total time commitment is approximately six to eight hours per month, which is structured to be sustainable alongside a full-time marketing role rather than requiring participants to step back from their day-to-day work.
Ready to build a marketing team that operates at a CMO level?
Send an inquiry with your team size, current marketing stage, and the specific capability gap you are trying to close. A brief call and programme proposal will follow within 48 hours.
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