Industries
Deep expertise in the markets I actually operate in.
Every industry has its own attribution problem, buyer journey, and channel mix. A generalist playbook gets all of them slightly wrong. These pages go deep on each sector — the real constraint, the approach, and what the work actually looks like — so you can see yourself in the work before we ever talk.
Why this matters
The engagement model stays the same. The playbook never does.
Most consultants sell one template and reshape your business to fit it. The order is backwards. The constraint that’s holding your revenue back is specific to your model, your buyer, and your channels — and that’s exactly what these pages are built around.
01
A different binding constraint
Signal loss on Meta, ICP drift in SaaS, CAC payback in PropTech, trust and compliance in healthcare. Naming the wrong constraint wastes the whole engagement — so we start by finding the real one.
02
A different channel mix
What compounds in one sector burns cash in another. The channels, the creative, the attribution windows, and the metrics that actually predict revenue are set by the industry — not by habit.
03
The same operator, end to end
Whatever your sector, one person owns the number — diagnosis, strategy, paid execution, and the RevOps system that ties it all back to pipeline. No agency handoff, no lost signal.
Pick your market
Built for your industry.
Seven sectors, each with its own deep-dive page covering the constraints, the approach, the services in scope, and a real result from the work. Start with yours.
Long sales cycles · Multi-stakeholder
B2B Marketing
For growth-stage B2B companies where marketing generates leads but sales can’t agree they’re real. We turn the funnel into an attributable, stage-tracked pipeline both teams trust.
Recurring revenue · PLG & sales-led
SaaS Marketing
For B2B and B2C SaaS where CAC is rising and nobody can say why. We rebuild acquisition around LTV, ICP discipline, and a funnel that turns trials into recurring revenue.
Meta-led · Post-iOS 14 signal
D2C Growth
For direct-to-consumer brands reading a ROAS that doesn’t exist in the bank. We restore signal quality with CAPI, fix attribution, and rebuild campaigns around true incremental return.
High ticket · Long consideration
Real Estate & PropTech
For developers, brokers, and PropTech platforms where lead cost is climbing and payback stretches past a year. We compress CAC payback and connect spend to booked site visits and sales.
Trust-led · Compliance-aware
Healthcare
For hospitals, clinics, and healthtech balancing patient acquisition against compliance and trust. We build a measurable engine that lowers cost per appointment without cutting corners.
Freemium · Product-led
WordPress Products
For plugins, themes, and SaaS built on WordPress where installs are high but revenue isn’t. We fix the free-to-paid path, positioning, and the funnel from repo listing to renewal.
Service business · Positioning-led
Agency Growth
For marketing and creative agencies stuck competing on price. We sharpen positioning, productise the offer, and build the outbound and referral engine that grows revenue per client.
The pattern underneath
Different industries. The same broken chain.
The sectors look nothing alike, but the failure mode is almost identical. Spend goes out one door, revenue comes in another, and nobody can prove the two are connected. That gap is a systems problem — not a budget one.
Spend and revenue never reconcile
The ad platform claims one number, the bank shows another, and the board deck quietly splits the difference. Without a closed attribution loop, every budget decision is a guess dressed up as data.
Agencies own the ads, nobody owns the P&L
Two or three vendors run their slice, each optimising a metric that isn’t revenue. The result looks busy and performs poorly, because no single person is accountable for the number that matters.
The funnel is a spreadsheet, not a system
Leads live in one tool, deals in another, and the CRM is a graveyard of half-filled fields. Stage tracking is manual, so nothing compounds and every report starts from scratch.
Strategy and execution are in different hands
A consultant writes the deck, an agency runs the campaigns, and the signal between them evaporates. The plan and the P&L drift apart until the strategy is just a document nobody follows.
What stays constant
One model, run across every sector.
The industry sets the playbook. This is the operating system that runs it — the same four phases whether you’re a D2C brand or a B2B SaaS platform.
Diagnose the binding constraint
A paid two-week diagnostic: data review, customer interviews, channel audit, and CRM assessment. The output is a single document naming the one constraint holding revenue back — with evidence.
- Constraint document with supporting data
- Channel and CRM audit
- 90-day intervention plan
Build the attribution chain
Wire the CRM, analytics, and ad platforms into one chain so every rupee of spend ties back to a stage-tracked deal. This is the layer that makes every later decision provable.
- CRM and pipeline architecture
- Server-side / CAPI signal restoration where relevant
- Source-verified reporting the whole team trusts
Run the acquisition system
Strategy and paid execution by the same operator — the sector-specific channel mix, creative, and demand-gen motion, run against the constraint and optimised on the metric that predicts revenue.
- Paid media execution (Meta, Google, and beyond)
- Demand-gen and nurture sequences
- Weekly optimisation against pipeline, not vanity metrics
Document and hand over
The system is written down and handed over so it keeps running without me. You’re left with a documented revenue engine your team owns — not a dependency on a vendor.
- Documented playbooks and dashboards
- Team enablement and handover
- Optional ongoing advisory
Proof, by sector
One real result from each market.
Every industry page carries a documented case study. Here they are side by side — the same operating model producing different wins in different sectors.
↓51%
CAC across all product lines in 7 months
EdTech · B2B + B2C
₹5.7Cr
Pipeline built from zero in 9 months
B2B SaaS · Developer Tools
4.3×
True incremental ROAS (was reporting 1.8×)
D2C · Skincare & Beauty
<3 mo
CAC payback period (was 14 months)
PropTech · Real Estate Marketplace
↓44%
Cost per appointment in 4 months
Healthcare · Multi-specialty Clinic
4×
Free-to-paid conversion rate improvement
WordPress · Plugin SaaS
2.8×
Revenue in 12 months from positioning change
Digital Marketing Agency
Fit
Who this is for.
The sector changes. The kind of company that gets the most from this work doesn’t.
- Growth-stage, roughly ₹5Cr–₹100Cr in revenue
- Spending ₹2L or more per month on marketing
- Enough traction to justify building a real revenue system
- A founder or leader who wants one accountable operator, not five vendors
- Willing to fix attribution before scaling spend
Not the right fit if:
- You’re pre-revenue and still searching for product-market fit
- You want a single channel managed and nothing else
- You already have a full senior in-house marketing team
- You’re looking for the cheapest possible retainer
Getting started
How it starts.
Discovery call
A 30-minute call to understand your sector, revenue target, and the problem you think you have. No pitch — just diagnosis, and an honest read on whether this is a fit.
Two-week diagnostic
A paid, independent review of your data, channels, and CRM. The output is one constraint document with evidence and a recommended intervention — yours to keep either way.
Scoped engagement
Scope, deliverables, timeline, and success metrics agreed in writing before any build begins. The structure follows your constraint, not a standard package.
Build, run, and hand over
Strategy, systems, and campaigns executed by the same person who wrote the plan — then documented and handed over so the engine runs without me.
Questions
Frequently asked questions.
Why do you build industry-specific pages instead of one generic offer?
Because the binding constraint is never the same. A D2C brand’s problem is signal loss on Meta after iOS 14. A B2B SaaS company’s problem is attribution and ICP discipline. A hospital’s problem is trust and compliance. The engagement model is consistent, but the playbook, channel mix, and metrics that matter change entirely by sector. A generic template would get all of them wrong.
My industry isn’t listed. Can you still help?
Often, yes. The seven sectors here are the ones with the deepest track record, but the underlying work — diagnosing the revenue constraint, building the attribution chain, and running the acquisition system — transfers across most considered-purchase businesses. Book a call and we’ll be honest within the first fifteen minutes about whether this is a fit or whether you need someone else.
Is this strategy, or execution?
Both, run by the same operator. The person who diagnoses the constraint and writes the plan is the same person who builds the CRM, runs the Meta and Google campaigns, and closes the attribution loop. No handoff means no signal lost between the deck and the dashboard — which is exactly where most industry playbooks fall apart.
What size company is this built for?
Growth-stage companies, typically ₹5Cr–₹100Cr in revenue, spending ₹2L or more a month on marketing, with enough traction to justify building a real revenue system around it. Pre-revenue startups and enterprises with a full in-house senior marketing team are usually not the right fit.
How does an engagement start?
Every engagement begins with a short discovery call, then a paid two-week diagnostic that surfaces the single binding constraint with evidence. Only after that do we agree scope, deliverables, timeline, and success metrics in writing. You never commit to a long build before you’ve seen the diagnosis.
Find yourself in the work, then let’s talk.
Read the page for your sector, or book a call and we’ll name your real constraint in the first fifteen minutes.
Book a call