Google Search Impression Share Value Estimator
Translate lost search impression share into missed clicks, leads and revenue.
%
%
$
Total available clicks
3,462
At 100% impression share
Missed clicks / month
1,662
Going to competitors
Missed conversions
83
At your conversion rate
Missed revenue / month
$58,154
Value of the gap
You show for 52% of the searches you could — the other 48% is roughly 1,662 clicks and $58,154/month a competitor is catching. Budget or Quality Score is usually the lever.
Split "lost IS (budget)" vs "lost IS (rank)" in Google Ads to know whether to add spend or fix relevance/bids first.
About this calculator
Convert your current clicks and impression share into the total available demand, then value the clicks, conversions and revenue competitors are catching instead.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.