LTV to CAC Ratio Health Grader
Grade your LTV:CAC ratio against efficient-growth benchmarks.
$
%
Applied to LTV — always grade on margin.$
Gross-margin LTV
$19,200
LTV × margin
LTV : CAC ratio
2.74×
Target ≈ 3–5×
Health
Below target
Efficiency read
CAC as % of LTV
36%
Lower is better
2.74× is under the 3× target. The unit economics work but are thin — improve retention/expansion (LTV) or acquisition efficiency (CAC).
Always grade LTV:CAC on gross-margin LTV and fully-loaded CAC. A too-high ratio isn't always good — it can mean you're growing slower than you could afford to.
About this calculator
Weigh customer lifetime value against fully-loaded CAC and grade the ratio, flagging whether you're under-investing, balanced, or burning cash to grow.
Everything runs in your browser — nothing you type is sent anywhere or stored. Use it to sanity-check a plan, pressure-test a channel, or brief a team before you commit budget.