Fractional CMO & Revenue Operations
Strategy, execution, and attribution wired into one chain, so every dollar of spend traces back to pipeline a CFO would sign off on. One operator, accountable for the number.
Pipeline, attributed
Last two quarters Illustrative
$380K
Pipeline influenced
Source of pipeline
- Meta CAPI 46%
- Google Ads 32%
- LinkedIn 22%
Recent deals
Live- WonB2B SaaS, Series AMeta CAPI$48K
- SQLFintech, Series BLinkedIn$64K
- WonD2C brand, Seed+Google Ads$22K
A Series A SaaS team cut signal loss from 38% to 6%, lowered cost per lead 42% in 60 days, and reached 4.8× blended ROAS on one attribution chain.
See howRun on the stack you already pay for
Growth stalls in the space between strategy and systems.
Most teams arrive with one of three broken links. We close whichever applies.
- Disconnected vendorsThree agencies. Nobody owns the number.Fixed by Fractional CMO guide
- Strategy without executionA great plan that nobody runs.Fixed by Performance marketing guide
- Execution without systemsSpend never ties back to revenue.Fixed by RevOps & attribution guide
State the number, or don’t make the claim.
Featured engagement: a Series A SaaS team, Fractional CMO plus RevOps, six months. Drag to compare the stack they came in with and the one they left with.
- Signal loss
- 38%
- Sources of truth
- 3 dashboards
- Spend decisions
- Argued weekly
- Signal loss
- 6%
- Cost per lead
- ↓42% in 60 days
- Blended ROAS
- 4.8×
One engagement. Three layers that compound.
Fractional CMO leadership
The senior layer you are missing.
GTM planning, revenue roadmaps, positioning, and team direction. The C-suite marketing perspective most growth-stage companies do not have above a single hire.
Read the strategy playbookEmbed. Architect. Execute. Hand over.
Deliverables, timeline, and success criteria are agreed in writing before any work begins. The goal is a system you own, not a retainer you depend on.
First two weeks
Embed
A paid two-week diagnostic. Map the funnel end to end and find the one constraint holding back revenue.
Before new spend
Architect
GTM plan, channel and attribution design, and a RevOps blueprint. The operating system on paper before another dollar is spent.
In market
Execute
Performance campaigns live across Meta, Google, and LinkedIn, run by the same operator. No handoff loss.
Handover
Hand over
CRM workflows, dashboards, SOPs, and automation. A revenue system documented to run without me.
Not ready for a call? Find the leak first.
Four free diagnostics, built from the questions a full audit asks. Your score shows in about three minutes, no email needed to see it.
What feels most broken right now?
Start with
Revenue Systems Score
RevOps, paid media, funnel, unit economics, and strategy in one score.
Get my score
A growth operator, not a marketer.
I build complete revenue operating systems, not disconnected marketing services. The work spans strategy, performance, and the systems that connect them, so a growth-stage company gets one accountable source instead of three.
I speak in CAC, LTV, pipeline, and margin, not likes, reach, or impressions. The goal is infrastructure that compounds and keeps working long after the engagement ends.
A strong fit
- Past product-market fit
- $25K+ monthly marketing spend
- No senior marketing lead yet
Probably not a fit
- Pre-revenue or spending under $25K a month
- Looking for a single-channel agency
- Want reports, not a system you own
Before the call.
The questions founders ask most in the first five minutes. Anything else, ask on the call.
Owns the revenue number across the full stack, not a single channel. The scope covers GTM strategy, paid media execution, and the RevOps systems that tie them together: the senior layer most growth-stage teams are missing.
An agency executes one channel and sends a monthly report. This engagement connects strategy, paid execution, and attribution into a single chain, built and run by one operator, and hands over a documented system that keeps working after the engagement ends.
Growth-stage companies at $1M–$15M ARR, with $25K+ monthly marketing spend, a team of 5–100 people, and enough traction to justify building the revenue system around it.
Both, that is the core model. The same operator who builds the GTM plan runs the Meta and Google campaigns, sets up the CRM, and closes the attribution loop. No handoff means no signal lost between the deck and the dashboard.
Every engagement begins with a two-week paid diagnostic to surface the binding constraint, followed by a defined phase covering strategy, execution, and system handover. Deliverables, timeline, and success criteria are agreed in writing before any work begins.
Two weeks to find the one constraint holding back revenue.
Every engagement starts with the Revenue Diagnostic (two weeks, $1,500, credited in full if we continue), which maps the funnel end to end and names the binding constraint, before any new spend is committed.
It starts with a 30-minute call. Pick a time below.
A remote fractional CMO, working from India on US hours where it counts.
I work offshore from India with US teams. You get a senior operator who owns strategy, performance marketing and RevOps in one engagement, without hiring a full-time US executive. The time difference is planned into the operating rhythm, not worked around.
India Standard Time runs 9.5 to 10.5 hours ahead of US Eastern and 12.5 to 13.5 hours ahead of Pacific, depending on daylight saving. Your morning is my evening, so live conversations sit there and everything else moves asynchronously.
Overlap hours, for live decisions
- Weekly syncs and pipeline reviews booked in the US morning, India evening
- Leadership and board-prep sessions scheduled in the same window
- West Coast teams get an early-morning slot, agreed up front
Async by default, for everything else
- Written weekly updates and recorded walkthroughs instead of status meetings
- Dashboards, campaign changes and CRM fixes land before your team logs in
- Decisions and open questions logged in one shared doc, so nothing waits on a call